A creative storyteller, shaping meaningful

narratives that cut through culture.

I work across editorial, video and social, turning ideas into worlds and brands into voices people actually care about.

For over a decade, I’ve shaped the tone of iconic names including Burberry, Nike and the BBC, pushing their storytelling beyond the expected and into culture.

From creative directing shows for Amazon Prime Video to crafting content for High Snobiety, I bring uncommon ideas, sharp perspective and informed execution to every project.

I work where fashion, music and pop culture collide – making work that feels authentic and culturally relevant.

Clients:

  • Versace

  • Hugo Boss

  • Jimmy Choo

  • Pitti Immagine Uomo 

  • Selfridges

  • COS

  • Nike

  • Vans

  • Clarks

  • Puma

  • Highsnobiety

  • Smirnoff

  • Amazon Prime Video

Highlights:

  • 2025: Shaped campaign narratives for Burberry, contributing to the brand’s return to the Lyst Index as one of the world’s hottest brands.

  • 2022: JUNGLE, Music/Creative Direction A BAFTA award-winning show on Amazon Prime Video.

  • 2016:  LEASH, Writer/Director. A Cannes Short Film Corner Selection.

  • 2015: Nick Knight Show Studio panelist.

  • 2008: Contributor to the BBC 'Sound of...’ Poll.

  • 2007: Contributing writer to PIMP London, a book documenting London's creative community.

  • 2006: BT Peoples Choice Blog Award Nominee.

  • 2005: Weekly lifestyle column.